Positive Thinking And Effective Marketing Go Hand In Hand


Copyright 2006 Joel Sussman

Successful sales and marketing requires persistence, continuous improvement, and the expectation of a positive outcome. If one doesn?t approach every aspect of marketing with enthusiasm, creativity, and a positive mental attitude, then it?s like embarking on schooner race with no wind in your sails. You?ll have no momentum or direction, and the competition is guaranteed to overtake you.

Attitude has an insidious way of infiltrating everything we do; and it can lift us up to great heights or pull us down to the depths of failure. It can energize us to do and say all the right things at the right time, or it can undermine our motivation and cause us to sabotage our own best laid plans.

The bottom line is this: either we own our attitude or our attitude owns us. Every now and then, it?s necessary to make a conscious decision to take charge of our thoughts, attitudes, and habits. An unfocused effort, whether it involves marketing or any other aspect of business, is sure to produce inferior results.

Allowing negative thoughts to infect your mind creates a cascading effect of self-defeating behavior. In direct sales, one needs to have a winning attitude and a magnetic personality to influence and persuade prospects to become customers. That?s only the tip of the iceberg, though, because a successful salesperson also needs to have the finesse and people skills to win back lost customers, negotiate the best deal, ask for and get sales referrals, inspire teamwork, and have the energy and optimism to overcome setbacks and keep moving forward in the face of temporary failure. Without a positive mental attitude, none of that is going to happen.

Cultivating a positive attitude also feeds the creativity and optimism necessary for nearly every other aspect of marketing ranging from sending out press releases and sales letters to placing ads or launching a web site. If you don?t believe it?s going to work, either you?re not going to try at all?or your efforts will be weakened and half-hearted. In both cases, you?re doomed to failure before you even get out of the starting gate.

On the other hand, if you make up your mind to be an ?eternal optimist?, you?ll be willing to take calculated risks and put your best foot forward. Getting there may involve an integrated program of reading motivational books, listening to self-improvement CDs, making a concerted effort to identify and avoid (or filter out) a lot of the negativity in your environment, and establishing daily habits that will tend to attract beneficial people and circumstances into your life.

Being an entrepreneur and running your own business is an intrinsically risky endeavor. If an expensive marketing campaign falls flat or a major client signs on with the competition, you might find yourself scrambling to make up for the loss. A positive state of mind not only helps you be creative, resourceful, and energized, but it also enhances your ability to anticipate, adapt, and regroup.

While many aspects of marketing are considered a gamble by anyone?s estimation, the best way to hedge your bets is by adopting a focused, optimistic, and positive mental attitude

Finding The Right Expense Management Solution

Finding The Right Expense Management Solution For Your Company
In recent times, initiatives such as the Sarbannes Oxley Act in the US have dramatically raised the profile of compliance within the corporate world. As a key element of any corporate compliance policy, expense management has shared some of the limelight. As a result, an Expense Management Solution (EMS) is now critical to any business concerned with corporate compliance. But what is an Expense Management Solution (EMS)? Does your company need one? And where do you find a good one? Just as importantly, how do you successfully implement and integrate an Expense Management Solution (EMS) into your corporate environment. This article sheds some light on these issues.

What is an Expense Management Solution (EMS)?

The term ?expense management solution? has been used to describe quite different commercial products and services. In the context of this article, an expense management solution is defined as a technology based system that processes:

(i) transaction records received from a credit card issuer (detailing employee use of corporate credit cards0; and

(ii) cash reimbursement claims originated by an employee.

In practice the target application is Travel and Entertainment expenditure. A robust Expense Management Solution (EMS) will also support procurement (pCard) activities as part of a broader strategy of effectively managing lower value, high volume business-to-business transactions.

The three core steps of any expense management process are:

  1. the acceptance/input of validated source data;
  2. the application of predetermined rules of handling expense records; and
  3. the posting of transactions to a corporate repository such as an ERP system.

What is the purpose of an Expense Management Solution (EMS)?

The objectives of an expense management solution implementation should include the following:

  1. to automate the preparation, submission, approval, and auditing of travel & entertainment claims, thus improving the productivity of account holders and reducing the time and cost of accounts staff;
  2. to support the implementation of a standardized best practice method of managing high volume expenses through the use of corporate credit cards; and
  3. to increase the transparency and enhance the governance of financial transactions conducted on behalf of the enterprise.

Sources of Expense Management Solutions

Australian and international organizations now have access to a range of quality expense management solutions which are well suited to driving down administration cost whilst meeting corporate compliance requirements. There are essentially three sources of ?expense management solutions?:

  1. ERP systems;
  2. systems offered by card issuers; and
  3. best-of-breed solutions.

Each will have their own merits and will suit organizations in different circumstances.

Enterprise Resource Planning (ERP) Systems

ERP sourced expense management has the attraction of being fully integrated within the financial suite of software, therefore offering a standard look and feel to all users of the ERP. With ERP sourced expense management functionality, the ERP supplies the core software, and the enterprise needs to customize and configure the system to reflect its own structures and rules regarding the management of staff expenses. If you're considering the option of using their ERP for expense management, you need to be conscious of a number of factors, including:

? the actual functionality available within their specific installed ERP system;
? the backlog of work on the ERP system accumulated for the IT department; and
? the deployment time and the cost of the project (which will usually be substantial).
License costs can be an issue if an enterprise if your company has not paid a license fee that will cover all card account holders and cash claimants.

Card Issuer Systems

Some card issuers promote ?expense management? solutions which can range from a computer generated report through to an online system with some embedded workflow concepts. The attraction of card issuer expense management solutions is that they are offered as part of a card deal, sometimes (apparently) for free. If you're considering a card issuer expense management solution, you need to know:

? will you be 'locked in' to the card issuer?; and
? will you be able to configure the expense management solution to adequately reflect internal requirements?

Best-of-Breed Solutions

Best-of-breed expense management solutions from specialist providers can be relatively seamlessly interfaced to an organization's internal systems such as HR and ERP, but will not present a common look and feel to the ERP system. You would usually choose a best-of-breed expense management solution if you want:

  1. your company to be independent of a particular card issuer;
  2. to achieve a fast implementation; and/or
  3. to configure the solution to its own unique rules and policies of expense administration.

Best-of-breed expense management solutions are typically deployed as either an ASP (Application Service Provider) or self hosted solution. Although exceptions are common, small to medium enterprises tend to appreciate the lower up-front cost of an ASP expense management solution, and larger enterprises are attracted to the control available through a self-hosted expense management solution. ASP expense management solutions are typically paid for on a per statement per month basis, and self-hosted expense management solutions have a range of options available from up-front license fees to monthly license rentals.

Overcoming the Cultural Resistance to Expense Management Solutions

Some Finance Directors still have an aversion to corporate credit cards. It's not uncommon to hear a finance director say ?if I give everyone a card, they'll spend us broke!?

However, the benefits of an Expense Management Solution are apparent as soon as the Finance Director considers the difficulties of controlling the expenditure behavior of thousands of employees using a manual system of reimbursements which is largely based around a set of uncoordinated spreadsheets. Basic activities such as enforcing travel policies, calculating tax implications, reconciling, posting to a chart of accounts at a detailed level and auditing, are so difficult as to be more honored in the breach than the observance…

Viewed from a different perspective, a company with revenues of $700m $50m in EBITDA, and $20m in annual employee business expenses, can make a dramatic impact on its bottom line using an expense management solution without increasing revenue. If automation reduces these expenses by only five per cent in the first year, the savings alone have the same impact on the bottom line as $14m in new revenue. It isn?t surprising that the return on investment of an expense management project is often achieved within its first 12 months of operation.

Expense Management Solutions also play a vital role in Fraud Control. ?Fraud? in this context takes many guises, not all of which are the sort that land perpetrators in court. Information taken from our own customer experience and from publications of the USA Association of Certified Fraud Examiners identify the top four categories of fraud:

  1. Mischaracterized expenses
  2. Overstated (exaggerated) payments
  3. Fictitious expenses
  4. Multiple reimbursements

Research in the USA has pointed to as much as 1% of company revenues being lost to employee expense mismanagement. Expense Management Systems will not, in their own right, eliminate this but they are a vital tool in creating an environment that drives down the level of mismanagement.

Conclusion

Over the past 18 months, our company has observed a change in motivation for expense management projects. Whereas formerly expense management solutions were an exercise solely in the reduction of administration costs, now governance is equally a driver to implement technology based controls around high volume expenditure. The Sarbannes Oxley (SOX) act in the USA has captured the attention of any enterprise active in the USA. However, inside or outside the USA, the senior executives must warrant that their company has implemented adequate financial controls that prevent fraud and give a true and correct record of the enterprise?s financial activities. As a result, the Corporate Travel Manager who pitches a proposal on expense management to the senior executive team currently finds a willing audience.

Webpage Design In Galway


To many people, the Internet was a wonderful invention, one that has helped make their lives easier in a lot of ways. Even those who do not appreciate this discovery at its true value have come to depend on it for a number of activities. We are all aware of the advantages of using the Internet. The world has become a considerably smaller place with the advent of the Internet and distance is no longer an issue. Communication is probably the most important advantage that the Internet provides, but the availability of information and a very wide range of services is not to be neglected either. Furthermore, many people have found that the Internet can be an amazing business opportunity, which they have taken full advantage of. Everyone who has a website is aware of the great importance that the design of their webpage bears. Although developing a webpage is now one of those do-it-yourself things, there is no doubt that professional web design is highly superior from many points of view. If you represent a large corporation, whose website should definitely be a calling card for the services or products you provide, hiring experienced professionals to design your webpage is a must. If you have a small start-up company, the design of your website is all the more important, as this could very well be your starting point, the thing that can help you expand your business and take it to the next level.

If you are interested in webpage design Galway, you should know that there are a number of agencies that provide excellent service. Whatever the demands of your web design project might be, the team of professionals behind web design Galway will deliver excellent service. The business world is very competitive, especially now that the international economic situation is going through delicate times. Professional web design Galway will offer you that competitive advantage that your business needs so much.

As has been said before, the numerous web design software programs you can find on the market today can help you design your own web page without putting too much time and effort into it. However, the results are seldom spectacular and creating a unique website that stands out from the rest is out of the question, because it will be based on common templates. Conversely, the webpage design services in Galway can provide you with custom webpage designs that will definitely be attractive to potential customers. Furthermore, a professionally built website will definitely enhance your credibility and professional reputation.

Once you have made up or mind about using the services of a webpage design agency in Galway, you must make sure that you choose wisely. How can you be certain that the web design Galway agency of your choice is reliable and can deliver the high quality service you require? The answer is simple. Most web design companies show samples of their work on their own web site. This is a good starting point in your search for a web design agency in Galway. What?s more, you can search online for any negative comments about the agency you are about to hire and check out the amount of time they have been working in this field. Remember that web design has been around for quite some time now and that there are people with considerable experience in web page design. You will certainly be able to find professionals who provide state-of-the-art web page design in Galway.

New Techniques Vs. Old Techniques To Grow You Home Based Business


Whether you have just signed up in a Network Marketing company or your tenth attempt at growing a home based business, you might be shocked to know that there are two completely different schools of thought, regardless of what you're marketing.

Up until the mid 90's, the majority of networkers used techniques like hosting home parties, putting flyers on cars in parking lots, hanging signs on bulletin boards, renting small rooms at hotels for meetings, and talking to your warm market (people you know). At the same time the market was becoming over-saturated with everyone and their brother trying to make a dollar on the latest health product that came along.

There's really no need to leave your home to build a large organization today. The world is at your fingertips instead of out in the shopping malls. This is extremely powerful. Don't we sign up into a "home based business" for a reason? Most people would rather not leave their home if they had a choice. The main problem with the internet, however, is that most people do not know how to properly use it for marketing their products.

Most people get persuaded into thinking that they need a fancy website and expensive leads in order to play the numbers game on the world wide web. That couldn't be farther from the truth. First of all, numbers games do nothing but waste your time and money because it's like looking for a needle in a haystack. Secondly, all leads stink. So why spend a lot of money for them?

Experience is a key factor when it comes to building a successful network marketing organization today. You can try to shortcut your way to success, but cheaters never prosper. There are no substitutions for walking the walk. Success comes with knowledge of what to do, how to do it and understanding why you're doing what it is that you're doing.

The best place to start is with the basics. If you don't have a basic skill level of being able to know your target audience and communicate with them properly over the telephone, getting them to your website will be impossible. You'll spend most of your time weeding through people who aren't really serious because they answered an ad they weren't really looking for.

Imagine your website as being a convenience store way out in the middle of the desert. If you are in need of water, how are you going to find it? And when you do stumble across it, is it really going to matter what it looks like? If you have a want, need or desire for water, you're going to buy it whether the store is fabulously decorated or not. What your message says and the type of person you get in front of it makes the difference between success and failure in network marketing. There is no better way to do this than with the internet. You can reach anyone.

Ultimately though, you are going to have to speak to your prospect. Being a master of the telephone is even more important than mastering the internet. Create a prospecting script with a solid interest question that leads with your product.

Let's say you were marketing a weight loss product. Create the interest by asking if you can honestly show them how to safely lose 9 lbs in the next 20 calendar days without drastically changing their diet or running 3 miles a day. Would that be worth 27 minutes to find out how to make that happen? Now honestly, if you're dialing weight loss seekers, do you think someone in their right mind is going to say no to that question? Probably not. That interest question can be modified to solve the pain and needs of any prospect in any industry.

Success ultimately comes from doing the basic, over and over again - and being persistent. Once your skill set is built, you can then move on to more advanced techniques and even some hands off business building approaches. The foundation must be firm first. Gain experience by trying over and over and over again to build a firm foundation. There is no free lunch. You must learn the basics before worrying about websites and auto-responders.

The best way to keep current is seeking proper marketing education. If this means breaking out from the clutches of your parent company, then do so. It doesn't mean you don't believe in your products. It means you are willing to be a leader instead of follower and you recognize that in order for things to change, you've got to change first.

Customer Experience VS Customer Service

Many people get bogged down on the idea of customer experience versus customer service. Customer experience often feels like something that happens as a result of customer service but these two terms are not interchangeable. Customer service and customer experience are both big pieces of the puzzle for business interactions and they are something that can be considered part of the full journey of a business. The difference between customer service and customer experience comes down to the whole perceived value of your business to a customer vs the type of service that you can offer them. Let us explore the differences with a greater depth.

Customer Service Explained

Customer service is a much older term that many of us are familiar with. It’s usually a narrow scoped idea that involves the advice or assistance provided to a customer when inquiring about a service or product. Customer service often requires your customers speaking to a team member about items that require answers. Customer service is often the human element of your organization and it is voiced by the people in your business. 

Customer Experience Explained

Customer experience is often the full journey for your customers across the organization and it regularly includes every interaction that your customer has with your business. Customer experience or CX involves the way that your team interacts with your customer, the experience that they have in your business, how a customer will interact with technology and websites for your brand and more. 

Improving customer experience means improving customer service, improving the technology surrounding your products and your sales as well as maximizing design to fit with the current brand ideals. All of the areas of customer experience are distinct in their own way and each of these pieces can work together to make up the overall customer experience. 

Key Differences

Customer service is often limited to interactions between a customer who is seeking advice or as customer experience can involve everything from analyzing data from noncustomer facing teams down to people who are contributing to the overall experience in the product or service. Customer experience is a far more encompassing term but both aspects of the business are extremely important. The overall line between how customers are using the product as well as the people who are supporting a product has become blurrier than ever before. Customers need to consider the entire picture when looking at offerings from your company and this is why user surveys and support for customer service remains essential. 

Taking the time to regularly address your customer experience will mean taking part in regular user surveys and making sure that you can study the way that your customers are interacting with your company. Working with consultancy or participating with customer feedback surveys will make sure that the process can be done easier. Customers need to consider the entire picture of your company and in order to make this picture better, it is important to look into these offerings over time. 

Taking a look at modern technology, your industry and the way that the demographics and your customer base are changing can be important. Ongoing research and investigation will ensure that your business can be successful. If you are continually invested in your customer experience, you can make sure that your company will always be evolving and always working to come out on top of your competition.

Contact us today to learn more about how to improve customer experience and how you can work at improving your business at every level. 

This blog was written by Ingrid Lindberg, a customer service speaker and founder of Chief Customer. Her work has spanned the Fortune 500 - including Finance, Healthcare, CPG, Telco and Retail, working with companies to create differentiating customer experience strategies and cultures.

Performance Evaluation Capabilities Training Do Performance Critiques Really Work?


Around the current evaluation abilities training course the issue emerged, perform critiques actually work? For many people critiques undoubtedly are a task that should be completed each year to keep in charge happy. Nicely if this describes the issue then clearly they are not effective. Sadly lots of administrators can be harmful in assessment capabilities so the chance garden storage sheds. An assessment as well as evaluation technique is only badly or great since the individual undertaking the particular evaluation. We hear a couple of terrible tales about how precisely critiques are completed and sometimes not necessarily completed but merely approved off stating things like 'things are usually okay, you need to do fine, allows just indication this in addition to send upward for the Ideas Office' If you are employing a Manager this, I apologize to meet your requirements. Critiques when completed correctly works. They provide the chance to arranged goals, discuss obstacles pointing you from your own purpose and supply the particular Manager the chance to supply suggestions inside a great way. In addition, it offers the particular appraisee the opportunity to supply the evaluator feedback in a honest in addition to open method. Evaluation abilities training is a vital component of ensuring companies in addition to staff acquire the best from critiques. Whether it's viewed as stick with defeat someone together with, it's incorrect. Likewise be it seen as document exercise without any substance in addition to meaning it's also wrong. It is crucial that everybody worried in critiques attend some type of training concerning the best way to execute effective critiques for occasions. The yearly evaluation furthermore does not work, however an excellent yearly meeting wherever goals are usually agreed in addition to feedback is really honest in addition to open, numerous personally conferences car 12 several weeks to be sure the objectives are saved to monitor works. The primary factor to efficient critiques is really honesty in addition to openness connected with each side wherever they discuss previous efficiency and proper any spaces in efficiency and concur an plan of action ongoing to maneuver forward. It needs to furthermore uncover any type of development needs for nearly any instruction that could be needed.

The 5 Essentials Of Starting A Successful Business


Business is in my blood. I grew up listening to many dinnertime discussions between my father and grandfather about running their businesses. I heard about the issues, challenges and successes they faced every day and learned more about running a business through those discussions than I did in school. I believe this gave me one leg up over other businesses when it came to getting started; I understood early on what it takes and I was ready when it finally happened to me.

Although I plan on tackling the answers to questions concerning the operation and growth of a wide range of businesses, I want to get down to basics first. Just how do you start a business?

It seems that it?s never a ?right? time to start a business; you often have to take a leap of faith for those first baby steps. And, this year?s economic turbulence might provide just the right incubator for a strong idea. If you are thinking about jumping, here are some key points in starting your own business:

  1. Find your passion. I believe that having a passion is the first step toward building your own business. Start with both a zeal to be your own boss and an idea that you are excited about. I came up with the idea for my first business, an online payroll service, in the late 1990s when I was still working at Intuit. I had a fire and passion in me that kept me going and attracted excellent people to participate and share the rewards of making my dream happen. Eight years later, my first business has 60K+ small businesses as customers. Even with that success, the dream is never complete, it just changes.
  2. Believe in yourself and your idea. If you have a tendency toward entrepreneurship already, the next step is to build on an idea that has staying power. It?s important to do your homework first. That means getting quantitative data about the market for your product or service, competitive information on the companies already out there and qualitative data from potential customers. There are hundreds of Web sites and research resources available to get the information you need to help build your case. With a conviction for an idea, plus the data to back you up, you will have a powerful case to present to potential backers, employees and customers.
  3. Be resourceful. Once you?ve done your homework on the viability of your idea, then it?s time to figure out your financing. Unless you are independently wealthy with a cash reserve for business ventures, you will need to raise money. There are hundreds of approaches.

My grandparents used money from their back pocket?whatever was in the bank went into the business. My Dad has done the same while supplementing with small loans when needed. I have used some of my reserves but mostly have relied on professional investors, such as Venture Capitalists. Many people rely on credit cards to either fuel their start-ups or pay their day-to-day living expenses while they use savings to fund the business.

There are pros and cons to all of these approaches. Some business owners mortgage their homes. It?s not a practice I used, but it has worked for many. Others use credit cards to launch. Taking a second mortgage offers lower interest rates compared to credit cards. Otherwise, using credit cards protects your investment in your home.

  1. Share the Risk. For my first venture, I minimized the risk of the new venture by joining up with my co-founder, Martin Gates. I also had been socking away money for just this time. We started the business in my house, as we developed the business plan and ironed out the details of the product. Once we had a prototype, we brought in other people (both backers and possible employees). It was a cautious way to start up, but it worked out in the end.
  2. Listen to your customer. In the early stages of launching a business, although it?s important to have passion for your ideas, it?s equally important to listen to the market and tweak when necessary. For example, while working at Intuit, I became an expert in payroll and saw a distinct need in the market for specialized payroll services. The original idea for the business was to manage payroll needs surrounding household employees. Today, after moving in the direction of the market needs and really listening to our customers, my first venture is a leader in providing on-demand payroll for small businesses and small business accounting professionals. At both my previous and current businesses, we prototyped an automated solution while performing the tasks manually behind the scenes. That way we were able to get early feedback from customers on what was valuable and wasn?t. Some of our best, most unique features came from listening to the customers using our prototyped solution. There is nothing like real customer data to make decisions.

How To Make Money Online For Beginners? – Chris Farrell


If you are a beginner looking to make money online you may realize when you search for a program to get started it can be overwhelming. I mean who do you trust? After all there are many scams out there. Do realize there are legit programs out there that teach you how to make money online. Making money online is possible but it will take some effort on your part to make this happen. You are basically building your own business from home. In this article I am going to talk about the Chris Farrell membership. You may or may not have heard of him but like you he was looking for a way to make money online. The thing is he didn't have anyone to show him the right way to do things and so naturally he struggled at first. He finally started making money online in Feb of 2008. After 6 months he started having $250 dollar a day. After 9 months he had his first $1000 dollar day. This was the time he thought about teaching other people how to make money online thus creating the Chris Farrell membership. Before you go to Google and Google him let me tell you that his membership is not a scam. Its a membership site that will show you step by step how to create your own business from home. So this means: If you are completely new to making money online and don't know the first thing about it this program might be a good fit for you. Also if you don't know how to build a website, know what keyword research is, how to put your website on the web, get traffic to your website, etc. this program is for you. If you have done a little internet marketing on your own and know about building websites, keyword research and getting traffic to your site this program may be too basic for you. Like I said this is for people who know nothing about internet marketing. Put it to you this way do you only know how to serf the web and check your e-mail? Then this is program is for you. I do have to stress though you will need to put in effort to see results. Many people think that just buying a product will make them a millionare. It doesn't work like that. You need to put in the effort. I hope you enjoyed this article please like tweet and share this article.

The Introduction Of The Silverschmidt Concrete Test Hammer


It combines an electronic display and advanced mechanics with true rebound coefficient that automatically converts to compressive strength and comes in a compact lightweight body.

Switzerland-based Proceq developed the SilverSchmidt Concrete Test Hammer
with the intentions of improving quality of work and addressing the industry need to create a concrete test hammer that can deliver accurate readings on virtually any concrete from any direction, on any surface without the need to compensate for impact direction.

The Swiss-made SilverSchmidt is ergonomically designed and offers unprecedented benefits when measuring the compressive strength of on-site concrete structures. The SilverSchmidt measures the true rebound coefficient (termed ?Q?-value) and converts it to compressive strength. The instrument is controlled via a graphic user-interface featuring a single button and inclination sensing.

Features of the SilverSchmidt include: extended range, improved ease of use and more reliability, as well as higher readability. The SilverSchmidt comes with various modes of statistics, built-in corrections for carbonation, and up-to-date conversion curves for a variety of modern concrete mixtures. The SilverSchmidt complies with most international standards. To assure the compatibility with the established standard, the unit and displays the ?R?-value.

Proceq?s Vice-Chairman of the Board of Directors, Marco Brandestini, stated, ?The SilverSchmidt opes the door to a new era in non-destructive compression testing. Our dedicated team of designers and engineers has brought together the latest and best technology to present the international construction industry an instrument which not only gives greater reliability than before, but is also fun to use.?

Other products within Proceq?s concrete line; the ORIGINAL SCHMIDT and DIGI_SCHMIDT concrete test hammers; the PROFOMETER 5+ rebar locator and concrete cover meter; the TICO, the CANIN and the CYNA testers.

Proceq SA was founded in April 1954 in Switzerland. Its name is a combination of the words ?Processes? and ?Equipment?. The company has been marketing the ORIGINAL SCHMIDT concrete test hammer from its very beginning, making non-destructive testing of compressive strength possible for a wider user group.

Traffic Exchange Rumors


Rumor has it that a certain sleeping giant is emerging from the traffic exchange industry. This giant is on the verge of launching something new and very unique!

Traditional traffic exchanges are focused on traffic, other traffic exchanges, referrals, free advertising, advertising, banner advertising, ebooks and membership acquisitions. But with the continual growth of the online advertising industry it is evident, excluding the top ten traffic exchanges, the industry needs a face-lift.

Do you remember back, when traffic exchanges first went live. It looked swell at the time, and you were so proud to have graduated to the Internet Age. Here?s a fair question: How many times since have you wondered ?is there any other advertising that would benefit my website traffic??. Twice? Once? Not at all?

Most Traffic Exchange businesses, it turns out, are still offering all the standard first-generation options, surfing, manual surfing, banner exchange and placement. Some experts say? Likewise, the majority of these sites do offer great advertising values and benefits. However, what is missing?

Experienced traffic exchange (TE) users will tell you, ?Just surf ? and they will come.? It?s true. Simply joining a TE will bring visitors. It takes work to bring customers to your site once, and even more work to make them come back and purchase your products, services, or to become a part your business opportunity.

So what are the answers and what is missing?

Advertising on a bigger scale and one way that most people find Web sites is to use search engines such as . Google accounts for nearly over half of all Internet searches. Yahoo! and MSN are the next most popular search sites. So, just in case you didn?t know this already, good ranking in search results are essential to helping your business growth and for you to earn a living on the internet.

So how do you get ranked at the top in major search engines?

It takes knowledge, time, and education to know what to do and time to make it happen for your business. But who has the TIME? This is what is missing in today?s TE business. Your time is better spent taking care of your current and new customers. Than using that time to getting your business ranked on search engines. Only when you are seeing results will you benefit from the results.

Traffic Exchange + Advertising + Ranking = Results

Remember at the beginning of this article, the certain sleep giant is on the verge of launching something new and very unique. This sleeping giant is the new generation of traffic exchanges. Not only will you be able to advertise your websites with all of the traditional traffic exchange banners, surfing, and text ads. Now add something new and very unique?.

Social Media + Radio + Podcasting + Blogging + Video = Ranking and they do it for you. This new and upcoming giant has added more power for your business advertising.

This traffic exchange offers a wealth of features, but most noted is it?s guaranteed traffic delivery. Their online promotional resources are actively making a positive difference for their customers and clients. As Member you will get the traffic you are owed. Designed to deliver quality traffic at a much higher rate than other TE programs. The best thing is you do not have to do any of the work, spend time getting your website ranked, and the bottom line is more hits, more traffic, customers, and money in your pocket.

The bottom line is?

It?s not how much you advertise, but WHERE you advertise!

is the NEW Internet Sleeping Traffic Exchange GIANT.